CHALLENGE
Mount Pleasant Family Centre is a non-profit community society whose mission is to build caring relationships within families, neighbourhoods and the community. How to raise its profile while respecting its legacy of care in the community?
SOLUTION
We collaborated with the centre to refine the level of visual communication, based on the needs of the centre’s users.
Scope: Brand consulting, logo signature refinement, signage, roll-up banner, brochures, promotional bookmark
PROCESS
This was accomplished by auditing existing materials and establishing some guidance for consistency. We fine-tuned the existing, prevailing logo, adding an optional tagline to reinforce its heritage.
RESULTS
We also designed communication items for the society’s two main programs: The Family Drop-In and the Circles of Care and Connection refugee families program.
For these, we created a dependable, reassuring and friendly series of pieces. Thus, users and funders clearly grasp the society’s mission and attributes.
