iK Sportswear Collection

iK Sportswear Catalogue inside section head

CHALLENGE

Communicate attitude for collection of stylish tennis-wear designed and built in Vancouver, BC.

SOLUTION

In these projects, we created clear, largely uncluttered appearance with a touch of artistic flair.

Scope: Web site, catalogue

The catalogue required the right balance of dynamic photography, expressive illustrations and informative text. Meanwhile the website showcased the new collection while launching the brand for style-conscious tennis enthusiasts.

Web site home page.
Closer inspection of dress.
Warm-up wear feature.