It’s been a while since I have written a post here on the site. In that time, well, everything changed.
I have been busy busy. A lot of teaching, remotely, of course. Today the subject of self-promotion identity came up – always a difficult activity at the best of times.
I have begun thinking about how self-promo might be changing during the pandemic. In class, we looked at business cards, as best we could through the webcam.
Are Business Cards Dead?
The usefulness of business cards may have been on its way down pre-COVID. Now, there are limited conferences and face-face meetings for the foreseeable future. The nails seem to be on their way into the coffin of the venerable name card.
We may need alter how we deliver our brands’ identities to our contacts. Yet, the process of self-branding remains relevant, and largely unchanged. I first went through the process of designing my own identity ten to fifteen years ago. My style has evolved since then, but it was interesting to return to the origin of the process.
The first part of the process involves getting “introspective.” You need to look inside yourself and try to honestly synthesize “who you are.”
Personality and values are important. This is because we live in a connected world and want to work with people and brands to which we can relate. From your introspection and synthesis, you develop a “theme,” which summarizes your deep self-analysis.
Next, you use the theme to guide you as you gather visual components. These are options you may use in your designs. They can include colour schemes, fonts and typography, symbols / objects / inspirational images, patterns, textures, etc.
All this can be difficult for many reasons. But, avoiding the tug of perfectionism is key: There is no perfect solution. Just start anywhere. Put these things on a page and see what sticks.
Finally, you will have to narrow down your options. You will begin to create brand identity components and deliverables. These may include a logo, and graphic approaches to social media, your portfolio and website. Maybe even a business card for the sake of nostalgia.
A Self-Promo Giveaway?
So readers, I am thinking of putting together a Self-promo Template. This would get you started on your own self-branding process. Maybe you haven’t done it yet, or now is the time for a brand-refresh. Let me know if you are interested through the contact page, Facebook, or Instagram.