Communicate the attitude of a collection of stylish tennis-wear designed and built in Vancouver, BC.
In these projects, we created clear, largely uncluttered appearance with a touch of artistic flair. This reflected the dynamic, stylish brand positioning.
Scope: Web site, catalogue
The catalogue required the right balance of dynamic photography, expressive illustrations and informative text. Meanwhile the website showcased the new collection while launching the brand for style-conscious tennis enthusiasts.