iK Sportswear Collection


Com­mu­ni­cate the atti­tude of a col­lec­tion of styl­ish ten­nis-wear designed and built in Van­cou­ver, BC.


In these projects, we cre­at­ed clear, large­ly unclut­tered appear­ance with a touch of artis­tic flair. This reflect­ed the dynam­ic, styl­ish brand positioning.

Scope: Web site, catalogue

The cat­a­logue required the right bal­ance of dynam­ic pho­tog­ra­phy, expres­sive illus­tra­tions and infor­ma­tive text. Mean­while the web­site show­cased the new col­lec­tion while launch­ing the brand for style-con­scious ten­nis enthusiasts.

iK Sports­wear Catalogue.