Challenge
In an increasingly crowded vacation rental market in Vancouver, BC, we needed a brand identity to differentiate this short term rental.
Solution
An orchard once inhabited what is now a central urban neighbourhood. This is echoed in the many fruit trees still growing there. Thus, Henry Orchard Retreat was born.
Henry Orchard Retreat Logo
The logo features a variation of crisp, structured line-work and type with organic apple tree branches. This reflects the clean, orderly accommodation experience offered within a friendly, natural setting.
Process
After consultation with the stakeholders, the creative process began. Ideas and style considerations came quickly. Much time went into tweaking the details: logo, spacing, colour, etc.
Applications
Our work included graphics for apps, a guidebook and signage for the guest unit. All these were tied together with a common look and attitude.
