Designing creative ads takes a lot of thought and attention to detail. This course explores how to link marketing goals, creativity and production knowledge to build brands with successful ad campaigns.
- Week 1 - Intro
- Week 11 - Advertising Project Examples
- Week 12 - Billboard Advertising
- Week 2 - Ad objectives & Brand Building
- Week 3 – Advertising Media
- Week 4 - Advertising Specifications
- Week 5 - Advertising Communication Symbols
- Week 6 – Templates - Research Advertising
- Week 7 - Advertising "Rules"
- Week 8 - Where to find Ideas