Marketing Advertising

Design­ing cre­ative ads takes a lot of thought and atten­tion to detail. This course explores how to link mar­ket­ing goals, cre­ativ­i­ty and pro­duc­tion knowl­edge to build brands with suc­cess­ful ad cam­paigns.

• Week 1 — Intro
• Week 11 — Adver­tis­ing Project Exam­ples
• Week 12 — Bill­board Adver­tis­ing
• Week 2 — Ad objec­tives & Brand Build­ing
• Week 3 – Adver­tis­ing Media
• Week 4 — Adver­tis­ing Spec­i­fi­ca­tions
• Week 5 — Adver­tis­ing Com­mu­ni­ca­tion Sym­bols
• Week 6 – Tem­plates — Research Adver­tis­ing
• Week 7 — Adver­tis­ing “Rules”
• Week 8 — Where to find Ideas