Designing creative ads takes a lot of thought and attention to detail. This course explores how to link marketing goals, creativity and production knowledge to build brands with successful ad campaigns.
- Week 1 — Intro
- Week 11 — Advertising Project Examples
- Week 12 — Billboard Advertising
- Week 2 — Ad objectives & Brand Building
- Week 3 – Advertising Media
- Week 4 — Advertising Specifications
- Week 5 — Advertising Communication Symbols
- Week 6 – Templates — Research Advertising
- Week 7 — Advertising “Rules”
- Week 8 — Where to find Ideas